3 Steps To Getting Listed In The Search Engines
3 Steps To Getting Listed In The Search Engines
You've just finished putting in all kinds of effort towards getting your website online. You're ready to take orders and make sales. The only problem is... No one can find your website! You need to get listed in the major search engines in order to get visitors to visit your website. What can you do? Follow these 3 steps and the search engines will know about your site in no time at all.
You've just finished putting in all kinds of effort towards getting your website online. You're ready to take orders and make sales. The only problem is... No one can find your website! You need to get listed in the major search engines in order to get visitors to visit your website. What can you do? Follow these 3 steps and the search engines will know about your site in no time at all.
1. Write an article related to the main topic of your website.
Not sure if you know enough about writing to write an article? Don't worry about being perfect.
Write about what you know. Keep the article short, between 300-600 words long. When you write the article, give out general information that anyone would gladly post on their site as valuable content. Don't try to sell your product or service in this article.
Remember the goal of the article is for you to get a valuable link back to your website, not to make a sale.
In fact, if you try to make a sale in the article, most webmasters will not want to publish your article on their site.
The whole goal of writing articles is to get your articles on as many websites as possible with a link pointing back to your site.
2. Include a resource box at the end of the article with your website link in it.
If you've created a good general information article that is relevant to the topic of your website, you are ready to create your resource box.
Keep in mind here to get to the point quickly. It is usually considered fine to promote your product or service in this resource box but it is necessary to keep it short.
You should remember that the main point of including this resource box is to get a link going back to your website. The secondary purpose of the resource box is to get readers of your article to click through and visit your website.
When including a link in your resource box, make sure that one of your links includes the main keywords of your home page.
Keywords are a fancy term for the phrase or words a visitor will type in to find your website.
Make the keyword the clickable portion of the link instead of your web address. Put this keyword text in between your html anchor link.
3. Submit your article to the major article directories.
Once you've created your article, submit it to the major article directories to get the article distributed on as many websites as possible.
Do these three steps and search engines will find, crawl, then list your website in their listings. It's as simple as that!
3 Things Search Engines Want To See - Using Links The Engines Will Like
Search engine companies are constantly changing their algorithms to keep their results up-to-date. Optimization used to be the primary factor search engines used to determine a website’s ranking. However, it currently makes up only about 10% of their total algorithms. What carries the most weight with search engines now is linking.
Linking is the process of connecting to other sites that are relevant to your target market and that are highly ranked, and of getting them to ...
Search engine companies are constantly changing their algorithms to keep their results up-to-date.
Optimization used to be the primary factor search engines used to determine a website’s ranking.
However, it currently makes up only about 10% of their total algorithms. What carries the most weight with search engines now is linking.
Linking is the process of connecting to other sites that are relevant to your target market and that are highly ranked, and of getting them to connect to you.
Google has, by far, the largest percentage of the search engine market, and they’re link-driven.
The other search engines tend to follow Google’s lead, so the market is moving faster in that direction.
3 Tips for Building Smart LinksM
When choosing which sites you want to link to, keep in mind what the search engines want to see:
• Search engines are looking for organic results. According to Bruce Chapman of http://Linkateer.com, the number one search engine positioning firm on the web, “One of the things we try to do is make sure every single one of our links is pertinent to that particular type of business.” If your website sells makeup, a natural link would be to a site that gives makeup application techniques. An unnatural link would be to an actor’s fan club site. Says Chapman, “If it’s not natural, it’s going to be a problem.”
• Search engines are looking for consistent results. More links aren’t necessarily better. In fact, getting too many links at once, such as by joining a link farm, can actually hurt your rankings. Gaining 20,000 links this month and 13 links next month is going to trip their filters and, for all your work, you’re going to find yourself dropping in the rankings. With links, the search engines are more concerned with quality than quantity.
• Search engines are looking for one-way links. Reciprocal links are often just people exchanging links to mutually increase their link counts. The search engines have grown wise to this practice and adapted their algorithms. Says Chapman, “When one website wants to link to another website, that’s showing that the second website has got something of value… The one-way link is probably worth 20 times as much as a reciprocal link.”
Achieving Natural Results
It takes time to achieve good positioning in the search engines, especially with the more competitive keywords.
Any attempts to trick the engines may work for a while; but they’re getting more and more sophisticated, and they’ll eventually catch up with you.
Not only will your trick no longer work, but you may get blackballed or be penalized in your rankings. The best way to achieve high rankings is to give the search engines what they’re looking for—good fresh content and relevant links.
4 Steps To Law Firm Website Search Engine Placement Improvement
Well, by now you most likely have heard that good design, proper key word density, intuitive navigation, correct Meta tags, quality incoming links and informative content are all important to achieving top search engine placement.
This is especially true when it comes to law firm sites. Legal search engine standings are one of the top competitive classifications for search engine standing optimization efforts.
Well, by now you most likely have heard that good design, proper key word density, intuitive navigation, correct Meta tags, quality incoming links and informative content are all important to achieving top search engine placement.
This is especially true when it comes to law firm sites. Legal search engine standings are one of the top competitive classifications for search engine standing optimization efforts.
For this article, I’ll assume that your legal website already excels in the areas just mentioned and your site has decent standing for your desired legal keyword phrases.
But, as you are keenly aware, the Internet can generate quality clients at a far more cost effective basis compared to any other medium. So, moving your legal website to the next level should be a very wise decision.
Below I have noted some highly effective ideas to improve your search engine standings:
1. Get another legal website!
Yes, for about $53 per month for the first year, and appx. $11 per month starting in the second year, you can have a second website.
Your cost the first year would be approximately $500 for the legal website creation, $10 for a new domain name registration for one year and $10 per month for good quality website hosting. The cost drops in the second year because the site creation fee drops off.
This second site should not duplicate any of your existing site’s appearance or content. Failure to abide by this could cause your site to be dropped from major search engines.
Your sites should be about your firm but each emphasizing a different practice area. Plus, both your sites should be hyperlinked together.
2. Select a URL
Your new website needs a web address. Select a URL for your new legal website that incorporates some of your keywords. Which site do you think would generate more search engine hits: www.sandiegolawyerforyou.com or www.smith-smithandklein.com?
Even if you have great name recognition in your local neighborhood, a potential client seeking a San Diego attorney will most definitely find the first site before the second. Result: Incorporating key words into your URL will increase your chances of being found in a key word search.
3. Purchase website creation software.
As web site owner, you or your assistant should know how to up-date your site by adding current content, or minor changes. Updating should be done often to keep your site relevant. With many free and low cost web site programs available, knowledge of HTML is not necessary. Personally, I would recommend Microsoft’s FrontPage as the best choice for website creation software.
4. Read a book on Search engine optimization.
Knowledge is power. Website designers are good at their website creation efforts, but usually lousy at any optimization efforts.
In many cases, if they try optimization at all, they are using techniques that are way dated and in many cases could and have caused sites to actually rank well below their true potential or be desisted because of what is perceived as search engine mutilation.
Become the master of your domain not a slave to it! Read a Search engine optimization book today!
4 Tips For Raising Your Search Engine Rankings
Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.
Search engine rankings are an important factor to consider when you have a web site that needs more traffic. If your web site doesn’t have a good position in the rankings then it will be hard to find.
Since most searchers click on the first few results, you need to make sure that your web site is ranked highly enough so that people can easily find it on the first page of search engine results.
Although no search engine optimization company can guarantee a high rankings for your site permanently, often times hiring a web marketing company will pay off many times over.
For those of you doing it yourself or those of you that want to ensure your marketing company is doing a good job, here are some tips for raising the search engine rankings of your web site.
1. Content
Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for web sites similar to yours and taking a look at their articles for ideas. Keywords are an important factor and they should be used throughout the content of your website.
2. Web Site URL
Your web site’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings – you need to do more than just that. But still, it is one of the factors in improving a search engine ranking.
3. Search Terms
Search terms should be written out in text, instead of graphics. If you use pictures, be sure to give them alt tags. If you want a good rank in search engines then these things that may seem small should be considered, as search engines can read the text but not the graphics.
4. Page Title
The title of your page is very important, and if you choose the title properly then it can surely make a big difference in search engine ranking. Terms such ‘free article on safe children's toys’, or ‘contact the children's toy expert today’ are good to use as titles on pages containing such content. The titles themselves are very specific to the page and also may not have much competition being as specific as they are. The title area is the most important place to include your keyword phrases, so make sure that you utilize it.
Master these four tips and you’ll be on your way to getting free traffic. Look for other tips to keep your site moving up.
5 SEO Tasks You Should Do Every Day
There are five simple tasks that you need to do daily to keep your site on top. Here they are:
1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make s...
There are five simple tasks that you need to do daily to keep your site on top. Here they are:
1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about.
If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant.
Also make sure that your links are sufficiently labelled to reflect the page that they link to.
2. Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort.
This can even help you in getting more links to your site in exchange for back links on the directory that you have created.
Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).
3. Process link request emails. Whenever you receive requests for a link exchange, respond quickly.
Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the web master know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future.
It is common curtesy to inform the web master as to whether or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.
4. Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site.
There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor.
It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.
5. Finally, you should check each feature of your website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly.
Any messages that are generated on the fly must not be generated at misopportune times. The difference between a quality dynamic site and a subpar dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.
Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines coming back to spider more often.
Updates are crucial and if you can follow the patterns here of insuring quality and precision, you will probably be able to come up with other ways that you can insure your visitors satisfaction and your increased traffic, link count, and search engine listings.
Never agree to link to someone’s site without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the search engines.
Basic Link Checks.
Some sites use robots.txt to stop search engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To check, just retype their URL with robots.txt on the end (for example, http://www.website.com/robots.txt). If you see a page that says ‘Disallow’ and has the URL of their links page, then they’re not letting spiders index that page. Don’t exchange links with that site.
You should also check to see if the website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with these people – better to have them banned and out of the way.
Does the site offering you a link have PageRank? Even if they do, you should look at how it drops between the front page and the links page.
Be aware that new pages take a while to get ranked, so PR0 doesn’t necessarily mean a site that will never have any PageRank.
Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it.
Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms.
Many of them don’t even involve linking to the big spam industries, like casinos and adult content. There’s no point in having a link from a site that takes links from just anyone.